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Design the UX and visual experience of the “Discover” section of Orange.com.
Based on the findings of our user research, we divided the “Discover” section into three categories: Insights, Advantages and Local. This categorisation, combined with an advanced tag filtering system, ensured that the content would be relevant to the users interests, easy to navigate, and meet their needs. 18 screens were produced and shared with the client, but we designed 64 additional screens in order to create a high fidelity Marvel prototype that had been used for user testing afterwards.
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